Font is just one of the many factors that must be considered when making web design decisions. Tens of thousands of fonts are available for use by web designers and developers, and it doesn’t take a master’s degree to see that more are created each day. Choosing a font may seem like an arbitrary decision, but more than just personal preference should be considered when choosing one – font psychology plays a big role in the efficacy of our websites.
Fonts have been shown to influence readability. Two key categories exist in the font world: serif (those fonts that include tails at the tops and bottoms of the letters) and sans serif (fonts that do not include the tails seen in serifs). Sans serif fonts are often used in websites, but designers should consider the implications of choosing one over the other.